After unearthing a DV tape containing intriguing raw footage in Burkittsville’s Black Hills Forest, Lane and Talia upload the video on YouTube. Then, James stumbles upon the video, and–believing that he saw an image of his missing sister, Heather, who disappeared in 1994 in the same woods while investigating the legend of the Blair Witch–he assembles a team of friends in search of answers. Convinced that she is still alive, he heads into the gloomy forest accompanied by his friend Peter; Peter’s girlfriend, Ashley; the film student, Lisa, and the pair of uploaders, only to go astray in the heart of a green maze. Now, more and more, as James and his team find themselves trapped in the epicentre of the evil activity, the blood-curdling legend of the wicked sorceress seems real. Can they escape from the wrath of the demonic Blair Witch?—Nick Riganas
Throughout the film, freeze frames of the original The Blair Witch Project (1999) footage can be seen on screen for a single frame, usually when a camera is turned on or off. Some of these include an image of a hanging stick figurine and the image of Michael standing in a corner.